Sun Chemical is the world's largest manufacturer of printing inks. Their booth space in the world's largest printing show limited what they could show.

Show the machine that chooses inks and colors, provide offices for each international division and entertain like there was no tomorrow. The entire second floor was a restaurant/bar serving hot meals and cold drinks. The waiters were multi-lingual and a generally congenial atmosphere for "doing business" was created.

Sun took an even bigger share of the world's market - especially when the prospects came upstairs

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